VeggieWorld has launched successfully in 2019 in Beijing
VeggieWorld – is the oldest and largest plant-based lifestyle show in Europe. VeggieWorld was first held in Wiesbaden, Germany in 2011. The first appearance was very successful and all exhibitors and visitors were very satisfied with the platform. With an understanding of the concept and lifestyle of plant-based products, VeggieWorld has grown rapidly in 2019 in 19 cities in 10 countries around the world. Today, VeggieWorld continues to grow in size and scope, with increasingly diverse products and forms.
From November 08th to 10th VeggieWorld Beijing was successfully held in Beijing for the first time. With 56 exhibitors, 82 brands and around 4,000 visitors, the organizers FairConnections and Wellfairs were highly satisfied.Especially the trade visitor share of 25 % led to very positive feedback from the exhibitors. But also, the interested end consumers are an important part of the fair. The direct and open feedback from the actual user of the products is highly appreciated by the exhibitors.
In addition to the most important Chinese brands such as Whole Perfection, Zhen Meat or Nongfu Spring, numerous brands from European and American countries were also represented. With JUST and Beyond Meat two of the most important American brands from the veggie market were represented. Green Common also presented Alpha Foods from Canada, an up-and-coming new player on the meat substitutes market. Of course, Omnipork was also present at Green Common's stand and enjoyed great popularity. In addition, four brands from Europe were pleased to present themselves. Share Marketing from Austria presented its fermented fruits. The FEAST booth featured chocolate from NuChoc, alcoholic tea from Noveltea and non-alcoholic wine from Kolonne Null.Except for food, there were also other exhibitors with plant-based cosmetics, fashion, and accessories. VeggieWorld is the first professional exhibition focusing on plant-based diet and plant-based products in China, and provides relevant practitioners, traders and end consumers in the industry. More choices – 100% plant based products.
On Friday and Saturday, the 2nd Future Food Forum took place parallel to VeggieWorld, organized by China Plant Based Foods Alliance. The extremely high-quality program was well attended with around 300 overseas and domestic experts from the industry.
Again, VeggieWorld Beijing & Future Food Forum 2020 at Beijing International Convention Center on November 8-10, 2019 is undoubtedly a strong cooperation, providing a plant-based industry at home and abroad. A professional platform for learning, communication and collaboration. This forum and exhibition will vigorously promote the development of China's plant-based industry towards the direction of standardization, specialization and scale.